The iconic Chicago colorway by Jordan Brand gets a reimagined perspective with the latest Lost & Found colorway that is seen detailing the Air Jordan 1 High OG sneaker model. It delivers a retro design language with the same hues and aged accents that continue onto the packaging as well.
The base foundation is constructed from white cracked leather material and features Chicago Red leather overlaying on top. Black details continue on the trim, the Swoosh logo, Wings log, and the crackled leather collor. Rounding out the shoe is the typical Air Jordan 1 sole unit foundation and it is detailed with a white stitched midsole and red rubber outsole -- it is set to launch on November 19th.
Image Credit: Yankeekicks
Why This Trend Is Growing
- Retro Sneaker Revival
- There is a trend towards reviving and reimagining iconic sneaker designs from past decades.
- Aged Accent Details
- The use of distressed or aged accents, such as cracks or faded colors, is gaining popularity as a design trend in footwear.
- Limited Edition Colorways
- Custom or limited edition colorways are becoming more popular in the sneaker industry, allowing brands to attract sneaker collectors and enthusiasts.
Industries Being Reshaped
- Footwear
- The footwear industry can leverage the trend of retro sneaker revival by reimagining and modernizing classic designs.
- Fashion and Apparel
- There is an opportunity for fashion and apparel brands to collaborate with sneaker brands on limited edition colorways and collections.
- Marketing and Branding
- Brands can use the trend of aged accent details and limited edition colorways as a way to create brand differentiation and appeal to a niche audience.
