Two-Toned High-Top Sneakers

Nike is Expected to Release a 'Black/White' Air Jordan Silhouette

The Air Jordan 1 ‘85 silhouette has just debuted a ‘Black/White’ colorway that will join the list of Nike sneakers under the ‘Panda’ name. The two-tone sneaker has proven itself to be an iconic colorway, with the Dunk Low and Hi ‘Panda’ sneakers seeing a significant increase in popularity over recent years.

The upcoming sneaker features the Air Jordan winged basketball logo on the collars, as well as the Nike logo on the tongue. A white leather base acts as a canvas for the contrasting black overlays. The sneaker also uses signature Nike design elements like a perforated toe box, white midsoles, and black rubber outsoles.

The Air Jordan 1 High ‘85 ‘Black/White’ will release in February 2023 on Nike’s website.

Image Credit: Sole Retriever

Two-toned Sneakers
Opportunity for other shoe brands to release their own iconic two-toned sneaker versions.
Nostalgia Fashion
Increasing demand for classic designs and colorways from the past provides a chance for other brands to create retro-inspired products.
Online Sneaker Drops
Other brands can follow Nike's example of releasing limited edition sneakers online to generate hype and exclusivity among customers.

Industries Being Reshaped

Footwear
Opportunity for other shoe brands to experiment with unique color combinations and designs to appeal to nostalgic consumers.
E-commerce
Chance for e-commerce platforms to establish themselves as the primary platform for limited edition sneaker releases by partnering with brands or creating their own exclusive drops.
Fashion & Apparel
Opportunity for fashion designers to incorporate classic two-toned designs into their apparel products such as jackets or hats to create a cohesive look with sneakers.
SCORE
2.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 17%
Activity 44%
Freshness 12%