Baselworld 2008 is the place for Breguet to unwrap a modest *cough* example of their exquisite craftsmanship. This is the Les Plumes watch made of 18 carat white gold. There are rubies and 1200 diamonds. 18k gold dial with pearl overlay and the signature Breguet Arabic numerals finish off this distinguished watch.
Implications - Luxury consumers demand products that transcend the traditional limitations of the everyday. A seemingly innocuous product such as a cuff watch that is packed full of opulent gems and jewels is a perfect example of how even the simplest of items can be turned into something truly appealing to this target market. Every product is an opportunity for upscaling if the will exists to do so.