Now that summer is over, brands are shifting focus onto the upcoming seasonal festivities, and a perfect example of this is the release of LUSH's Holiday 2018 range, which includes everything one needs to get excited about the winter season.
As expected, the line is filled with seasonal goodies that are reminiscent of the snowy months. This includes bath products with design motifs like candy canes, pears, gingerbread men, polar bears and more. In addition to being vegan and cruelty-free, the products in this line arrive with an 'environmentally friendly' option in which consumers can opt to purchase each piece without packaging.
Equally parts adorable and festive, this line is sure to serve as the perfect stocking stuffer, or as a means of sprucing up one's bathroom vanity with themed goodies.
What's Driving This Trend
- Winter-themed Bath Products
- The popularity of Lush's holiday collection shows a growing trend of consumers wanting bath products that match the season and are environmentally conscious.
- Vegan and Cruelty-free Bath Products
- The increasing demand for environmentally friendly and ethically made products presents an opportunity for companies to offer vegan and cruelty-free bath products to eco-conscious consumers.
- Holiday-themed Stocking Stuffers
- The popularity of seasonal themed bath products presents a trend for companies to create affordable and festive stocking stuffers that can bring joy to customers during the holidays.
Who This Affects Most
- Beauty and Personal Care
- Companies in the beauty and personal care industry can capitalize on the growing trend of seasonal themed and environmentally conscious bath products to cater to customers who prioritize eco-friendliness and seasonal aesthetics.
- E-commerce
- E-commerce businesses specializing in bath products can take advantage of the increasing demand for vegan, cruelty-free and environmentally friendly bath products to offer customers a wide range of options that cater to their values and preferences.
- Retail
- Retail stores can benefit from offering holiday-themed bath products as affordable and attractive stocking stuffers for customers looking for gifts that are both festive and practical.
