Recent discussions of property rights n the moon has pointed out an interesting point - that the Outer Space Treaty of 1967 makes it legal for corporations to claim lunar property.
Companies could therefore stick their proverbial flag in the moon dust to mark it as their own.
Talk about an incredible view! Imagine what the real estate taxes would be like on the moon?!
Implications - Many consumers relish in being able to achieve or experience the impossible. Such an emotion or feeling impacts specific consumers because it provides a sense of exclusivity or elitism. Businesses that can offer impressive and affluent experiences will appeal to consumers constantly seeking prestige.