The New Anastasia Beverly Hills Luminous Foundation Comes in 50 Shades
Katherine Pendrill — August 2, 2019 — Fashion
References: popsugar
Though Anastasia Beverly Hills has built a beauty empire on brow pencils and brow filler, now the brand is branching out with the debut of its new Anastasia Beverly Hills Luminous Foundation. Not only is the new product the brand's first-ever liquid foundation, but it also comes in an impressive 50 different shades.
Anastasia Beverly Hills Luminous Foundation is a liquid foundation formula with a dewy finish. Most importantly, the formula is oil-free, which means it won't become clogged in your pores. The formula is also waterproof and free of alcohol, fragrance, gluten, and talc. In keeping with consumer demands, the foundation range is highly inclusive with 50 different shades ranging from fair to deep, and three different undertones to choose from. In other words, there's something for just about everyone.
Image Credit: Anastasia Beverly Hills.
Anastasia Beverly Hills Luminous Foundation is a liquid foundation formula with a dewy finish. Most importantly, the formula is oil-free, which means it won't become clogged in your pores. The formula is also waterproof and free of alcohol, fragrance, gluten, and talc. In keeping with consumer demands, the foundation range is highly inclusive with 50 different shades ranging from fair to deep, and three different undertones to choose from. In other words, there's something for just about everyone.
Image Credit: Anastasia Beverly Hills.
Trend Themes
1. Inclusive Beauty - Anastasia Beverly Hills Luminous Foundation is catering to a need for more foundation shades and undertones for a diverse customer base.
2. Oil-free Formulas - The oil-free formulation of the Anastasia Beverly Hills Luminous Foundation addresses a growing demand for non-comedogenic makeup products.
3. Liquid Foundation Innovation - The launch of the Anastasia Beverly Hills Luminous Foundation represents the brand's first foray into liquid foundation, signaling a potential shift in its product offerings.
Industry Implications
1. Cosmetics - Cosmetic companies are likely to see a greater demand from consumers for inclusive makeup products such as foundations with a wide range of shades.
2. Skincare - As consumers become more concerned with skincare, skincare companies may offer non-comedogenic makeup products that cater to this trend toward oil-free cosmetic formulations.
3. Fashion - As the beauty industry continues to expand, fashion companies have the opportunity to collaborate and incorporate beauty products like foundation to diversify their offerings.
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