With designers around the globe carving out specialist niches and style that add to the reputation and recognition of not only the designer but also the design identity of a whole country or a region. With places like Germany, Netherlands, and Scandinavia attracting a earthy, clean and functional identity labels; France, Italy, and Spain a fruity, sexy, exciting ones; and the Japan a minimalist one; it has taken Canadian designers some time in which to create a design identity that they can call their own.
The change is here and about to take a larger share of public attention. Canadian designers are looking in and around the vast country to draw on nature, culture and inhabitants to create a brand new design category - Lumberjack Chic.
Who's to say that we will not see more lifestyle categories be affected by this movement - after all fashion has been there once before, as I remember wearing a lumberjack coat when I was eight.