The lumberjack is the epitome of manliness. They cut down trees, eat hearty breakfasts of pancakes and dear sausage and have enough body hair to provide blankets for an entire nursery. Oh league of lumberjacks, will I ever be able to join your club?
From canine lumberjack jackets to cool wool wallets, check out the 10 lumberjack looks we have to offer.
Implications - The lumberjack look carries with it an element of cottage-chic and a rural element that is attractive to urban consumers. Consumers are looking for a connection to a rural past that is fading away. Manufacturers should consider other common characteristics of rural life and integrate them into their product line.
SCORE
1.5 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 27%
Activity 10%
Freshness 8%
