Canadian athletic apparel retailer lululemon is well-known for its yoga and running gear, and with the lululemon x SoulCycle collection, it is introducing a range of athletic styles to suit the specific needs of spinners. The collaborative collections draws upon SoulCycle's distinct energy and the unique studio setting with reflective patterns that come to life in low-light conditions.
Some of the pieces that can be found in the 20-piece lululemon x SoulCycle range include pieces for men and women, such as the Ride & Reflect Bra, the To The Beat Duffel and the Metal Vent Tech Surge Short Sleeve shirt, which includes a light and breathable design and X-STATIC to inhibit bacteria growth, as well as other garments with high-tech fabric and strategically placed cut-outs.
What's Driving This Trend
- Collaborative Activewear
- Companies can explore the possibilities of collabs that cater to specific active hobbies.
- High-tech Spinwear
- Designing activewear that uses materials specifically engineered for comfort and high-performance in spinning can disrupt the athletic wear industry.
- Reflective Patterns
- There will be a growing market for athleisure brands who incorporate reflective patterns for added safety during night and early morning workouts.
Who This Affects Most
- Athletic Apparel
- Collaborative collections and designing apparel specific to certain activities can shake up the athletic wear industry.
- Fitness
- The collaboration between fitness and fashion companies may lead to disruptive innovations that satisfy the evolving needs of fitness enthusiasts.
- Lifestyle Clothing
- Sportswear brands have started venturing into the growing trend of athleisure wear, which combines functionality and style in everyday clothing.
