The Lulla House by I IN is a newly renovated holiday home located in Kamakura, Japan. It is created by converting a former office building overlooking the Pacific Ocean. The Lulla House by I IN was redesigned to emphasize views of the sea while creating a relaxed retreat for visiting guests and friends. Large windows and open living areas frame the surrounding coastal landscape, allowing natural light and ocean views to shape the interior atmosphere.
The renovation focuses on simple materials and spatial openness to balance intimate interior areas with expansive views toward the water. Interior spaces are arranged to encourage communal living while maintaining quiet corners for rest. It offers a setting where visitors can gather while remaining closely connected to the surrounding coastline and landscape.
Image Credit: Tomooki Kengaku
Why This Trend Is Growing
- Office-to-retreat Conversions
- Adaptive reuse of commercial buildings into holiday homes creates new property types that challenge traditional hospitality and lodging models.
- Coastal-framed Architecture
- Designs that prioritize panoramic ocean views drive integration of larger glazing systems and facade engineering focused on climate resilience and visual connection.
- Communal-private Spatial Design
- Layouts that balance expansive communal living areas with intimate quiet corners reshape expectations for social interaction and privacy in short-stay accommodations.
Industries Being Reshaped
- Hospitality
- Boutique and vacation-rental operators are encountering shifted occupancy patterns and guest expectations as converted seaside properties offer hybrid communal and retreat experiences.
- Real Estate Development
- Developers face emerging valuation dynamics and zoning considerations as lifestyle-driven conversions of office stock into leisure assets gain market traction.
- Sustainable Interiors
- Manufacturers of interior finishes and systems are seeing demand for simple, durable, and light-enhancing materials that adapt to coastal exposure and open-plan arrangements.
