Boldly Blurred Editorials

The L'Officiel Manila Luis Monteiro Photoshoot Obscured Images Artfully

The L'Officiel Manila May 2015 editorial put on by photographer Luis Monteiro did an exceptional job of artfully blurring images of model Kelsey Owens. Stylist Philippa Andren worked alongside the team that shot Owens in front of bright lights and dark city streets.

In spite of chaotic flashes of color, Andren's ensembles were unmistakable. This came of leather-lined one-piece suits, large wide-brimmed hats and formal dresses complete with turtleneck detailing.

Throughout this entire production, crimson hues were put on display. This was seen in the forms of light and dark red purses, oversize jackets and cut-out outfits. The daring color scheme worked well with Monteiro's images that played up on bright pops of orange, yellow and blue in the series.

Blurred Fashion Photography
There is an opportunity for innovative fashion photographers to experiment with artistic blurring of images.
Bold Color Schemes
Incorporating daring use of color into fashion branding and marketing campaigns could be a disruptive innovation opportunity.
Leather One-piece Suits
Designers and manufacturers have an opportunity to create and market leather-lined one-piece suits for women.

Sectors Adopting This

Fashion Photography
Fashion photographers should take note of the trend of artfully blurring images in editorial shoots.
Fashion
Fashion brands could consider incorporating bold and daring color schemes into branding and marketing campaigns.
Womenswear
Designers and manufacturers should explore creating leather-lined one-piece suits for women based on the ensembles seen in the editorial shoot.
SCORE
3.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 46%
Activity 37%
Freshness 8%