While the Lug Von Siga Fall 2013 collection may be inspired by traditional Turkish culture, particularly when it comes to the styling of each outfit, the individual pieces are very modern. The relatively neutral tones, clean cuts and feminine silhouettes would fit into urban societies effortlessly.
Centered around the theme 'My Tears Are My Witness,' the collection was designed by Gül Agiş, a Turkish advertiser-turned-fashion designer. According to Cool Hunting, the line "makes a direct reference to women who, in some regions of Turkey, are forced to get married with older men, in turn losing their own future and the possibility to dream."
The Lug Von Siga Fall 2013 campaign was shot by photographer Ayten Alpün and styled by Hakan Öztürk.
Key Themes Behind This Trend
- Modern Turkish-inspired Fashion
- Creating modern fashion pieces with traditional Turkish influences opens up opportunities for cultural fusion in the fashion industry.
- Feminine Silhouettes in Fashion
- Designing clothing with clean cuts and feminine silhouettes offers a fresh take on urban fashion for women.
- Addressing Social Issues Through Fashion
- Using fashion as a platform to raise awareness about social issues, such as forced marriages, presents opportunities for meaningful and impactful design.
Where This Applies
- Fashion Design
- Integrating traditional and modern elements in fashion can lead to innovative designs and expanded market appeal.
- Photography
- Collaborating with fashion campaigns offers photographers the chance to capture unique cultural narratives in their work.
- Fashion Styling
- Stylists can explore the blending of different cultural aesthetics to create visually striking and culturally diverse fashion campaigns.
