The 'SuperCoin Pay' Rewards Program Blends E-Commerce With Retail
Rahul Kalvapalle — January 19, 2021 — Business
Indian-headquartered e-commerce giant Flipkart has teamed up with over 5,000 retail outlets across the country to offer an all-new loyalty coin initiative, dubbed SuperCoin Pay, that works in conjunction with the company's existing SuperCoin Rewards program to offer expanded choice and greater value to customers.
The SuperCoin Pay initiative lets partner outlets accept payments through SuperCoins, with customers able to pay some or all of their bill amount using the loyalty coins. In doing so, customers can earn rewards that can be redeemed at any of the eligible retail outlets, which run the gamut from food and fashion to groceries, fitness and travel.
This loyalty coin program is also designed to be seamless to take advantage of, with customers able to scan QR codes at partner retail stores using the Flipkart app, allowing them to view and use their benefits in a matter of seconds.
The SuperCoin Pay initiative lets partner outlets accept payments through SuperCoins, with customers able to pay some or all of their bill amount using the loyalty coins. In doing so, customers can earn rewards that can be redeemed at any of the eligible retail outlets, which run the gamut from food and fashion to groceries, fitness and travel.
This loyalty coin program is also designed to be seamless to take advantage of, with customers able to scan QR codes at partner retail stores using the Flipkart app, allowing them to view and use their benefits in a matter of seconds.
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