Lowered Pickup Trucks

Fox Factory Gives The Silverado A Lowered Street-Truck Makeover

Fox Factory is giving the Chevrolet Silverado 1500 a more street-focused direction with the Black Widow SR, a lowered build designed to prioritise pavement driving over off-road capability. Starting at $84,685, the complete package gives buyers a finished truck rather than requiring them to source and install individual aftermarket parts.

The Black Widow SR produces up to 675 hp and sits on 22-inch black wheels, while a Ridetech suspension lowers the truck significantly for a more planted stance. The setup shifts the Silverado away from its traditional off-road image and towards a sharper, more road-oriented character.

Despite the lower stance and street-focused setup, the Black Widow SR retains the Silverado’s towing and payload capabilities. That gives the build a different balance from a typical performance truck, combining a more aggressive appearance and road-focused suspension with the practical functions expected from a full-size pickup.

Image Credit: Fox Factory

Factory-backed Custom Trucks
Manufacturer-supported aftermarket packages create a streamlined path for buyers seeking personalized vehicles without navigating fragmented parts ecosystems.
Street-oriented Pickups
Lowered suspensions, performance tuning, and pavement-focused styling are reshaping full-size trucks into lifestyle vehicles for urban and suburban drivers.
Utility-performance Hybrids
The combination of high horsepower, aggressive design, and retained towing capacity signals growing demand for vehicles that blend everyday function with enthusiast appeal.

Who This Affects Most

Automotive Aftermarket
Complete turnkey customization packages are expanding the role of aftermarket brands from parts suppliers into premium vehicle experience providers.
Pickup Truck Manufacturing
Shifting consumer interest in road-focused truck variants opens space for new trims that balance utility, performance, and visual distinction.
Performance Suspension
Advanced lowering systems for heavy-duty vehicles highlight opportunities in ride-control technologies tailored to comfort, handling, and load capability.
SCORE
9.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 100%
Activity 89%
Freshness 100%