Menswear label Jack&Jones recently debuted its Low Impact Denim collection, along with a lookbook that highlights some of the standout styles from the sustainability-focused series.
A total of four different styles are presented in the lookbook, which boast versatile light and medium washes. To create the styles, the brand used substantially less water, energy and bleaching agents that normally go into denim production. In addition, the jeans utilize a more sustainable mixture of polyester and cotton, which consists of recycled materials that're grown without the use of harmful pesticides and genetically modified seeds. Overall, the Low Impact Denim uses 55% less water.
The new collection is currently available from the Jack&Jones web and in-store locations, as well at participating retailers.