The countryside might be home to the simple life, but the LoveWant Magazine 'Emma the Greatest!' editorial is far from simple. Shot in the boonies, where time seems to stand still and never move forward, the fashion is nevertheless contemporary. From shimmering bronze jumpsuits and atypical jacket silhouettes to leather shorts and colorblocked shirts, the outfits are more appropriate for urban settings.
The LoveWant Magazine Emma the Greatest! editorial was lensed by photography duo Bec Parsons and Bartolomeo Celestino. Appearing in the publication's fifth issue, the photo shoot stars model Emma Balfour. The Aussie beauty was outfitted by Imogene Barron in chic laid-back pieces from fashion houses such as Miu Miu, Burberry Prorsum and Camilla and Marc. Her hair was styled by Jenny Kim with makeup by Victoria Baron.
What Makes This Trend Stand Out
- Contemporary Countryside Fashion
- Opportunity for designers to blend traditional rural elements with modern fashion pieces, creating unique styles that resonate with urban influencers.
- Boonies Photography
- A chance for photography studios to explore the rustic charm of the countryside and create visually stunning editorials that capture the attention of urban audiences.
- Rural Urban Fusion
- An opportunity for brands and marketers to create campaigns that showcase the compatibility of rural and urban lifestyles, through fashion, photography and lifestyle imagery.
Sectors Adopting This
- Fashion and Apparel
- The fashion industry can tap into the traditional elements of rural living and infuse them with modern fashion pieces to create unique, affordable collections that appeal to cosmopolitan consumers.
- Photography and Design
- Photography studios, graphic designers, and creative agencies can leverage rural charm to create compelling visual stories that attract urban consumers.
- Marketing and Advertising
- Brands can position themselves as progressive by showcasing the compatibility of rural and urban living through innovative campaigns that resonate with consumers looking for adventure, authenticity and creative inspiration.
