The Lovecraft Country Drive-in in L.A is promoting the season finale of HBO's new hit show. Branded press events now feel like a thing of the past, as COVID-19 tasked companies with finding new ways to engage with consumers during these socially distant times. The drive-in serves as the perfect solution to that issue, as it's a unique group experience that doesn't require anyone to leave their car.
The event was airing the final episode of the season, and invited 500 fans, influencers and celebrities to come and enjoy the show. To make things even more immersive, the experience started from outside of the venue, as those driving in saw fake 1950s-style billboards promoting nostalgic products, along with other set memorabilia from the show.
Image Credit: HBO Max