The winner of Riot Games' League of Legends event will receive a Louis Vuitton trophy case. In-person sporting events have been cancelled, creating the perfect opportunity for eSports to take the centre stage, and designer brands are getting in on the action by partnering with different online gaming platforms.
Louis Vuitton is the most recent example of this, offering their design expertise with a luxe trophy holder for whoever wins the upcoming competition. According to Riot’s Head of Global Esports Partnerships Naz Aletaha “Louis Vuitton has a tradition of honoring the most prestigious trophies in the world of sports, and we are honored that the Summoner’s Cup is no exception.”
The final Worlds match will occur in Shanghai.
Image Credit: Riot Games
What's Driving This Trend
- Luxury Esports Collaborations
- Designer brands partnering with online gaming platforms to create exclusive and luxurious products like trophy cases.
- Esports Sponsorships
- Fashion and luxury brands sponsoring eSports events and offering their design expertise to create unique experiences.
- Virtual Sporting Events
- The shift towards virtual sporting events is providing opportunities for innovative collaborations between the gaming and fashion industry.
Who This Affects Most
- Fashion
- Fashion brands are embracing the eSports industry by collaborating and creating exclusive products like trophy cases.
- Esports
- The eSports industry is attracting attention from luxury brands, opening up opportunities for sponsorships and unique collaborations.
- Gaming
- The gaming industry is experiencing the integration of fashion and luxury brands, leading to the creation of high-end products and virtual sporting events.
