The collaboration between Louis Vuitton/BMW brings together two luxury brands for an ultra luxe product line. To make the BMW i8 even more desirable, Louis Vuitton and BMW teamed up to create a series of bags that perfectly matches the interior of the i8 model. The bags are perfectly at home in the car, tailor-made to fit into either the trunk or rear seats.
The Louis Vuitton bags for the i8 are made from carbon fiber and feature Louis Vuitton’s logo and signature Damier Canvas pattern. The Louis Vuitton bag set includes two travel bags, a business case and a garment bag. The exclusive collection of bags will be available as of April 1st at various Louis Vuitton locations around the world.
What's Driving This Trend
- Luxury Auto-matching Accessories
- Disruptive innovation opportunity: Collaborate with luxury car brands to create accessories that perfectly match the interior of their vehicles.
- Tailor-made Luggage for Luxury Cars
- Disruptive innovation opportunity: Design and produce custom luggage specifically designed to fit and complement luxury car interiors.
- Collaborative Luxury Brand Partnerships
- Disruptive innovation opportunity: Forge partnerships between luxury brands to create exclusive collections that combine style and function.
Who This Affects Most
- Automotive
- Disruptive innovation opportunity: Integrate high-end fashion and luxury brands into the automotive industry by creating collaborations that enhance the overall driving experience.
- Fashion and Accessories
- Disruptive innovation opportunity: Explore partnerships with automotive companies to create exclusive collections of fashion accessories that align with their brand identity.
- Luxury Goods
- Disruptive innovation opportunity: Capitalize on the demand for luxury goods by expanding product offerings to cater to niche markets such as luxury car owners.
