Louis Vuitton, one of the finest if not the ultimate luxurious fashion house, has now dedicated a store entirely to fine jewelry.
As the brand has an exquisite French taste in elegance and style, it no surprise that it has entered the jewelry and watches market. The exclusive shop will be found in Paris offering world-class jewelry collections of precious stones, fancy jewels and classy watches.
Implications - Now that the economic downturn has come and gone, consumers are feeling optimistic about their long-term prosperity. A new group of successful young people are seeking ways to express their new-found wealth. Companies can capitalize on these two factors by offering this group added luxury choices.