Korean skincare line 'It's Skin' created a fun lotion packaging design for its Cookie & Hand Cream product. Since the product formula itself has a greenish hue and dark flecks that resemble a mint cookie ice cream, packaging for the product has been styled like a tiny ice cream tub.
With "cookie chips" that exfoliate, the multi-sensory hand cream appeal to one's sense of touch, as well as scent and eyesight. Even though the scented hand cream is prepared with healing natural ingredients like shea butter, macadamia seed oil and sweet almond oil, unfortunately it can't be consumed by all of the senses.
In terms of satisfying beauty fanatics with a sweet tooth and making the product seem delicious overall, this lotion packaging from It's Skin is spot on.
What's Driving This Trend
- Skincare Product Packaging Design
- There are opportunities to create unique and playful packaging designs for skincare products, enhancing the overall consumer experience.
- Multi-sensory Beauty Products
- Developing beauty products that engage multiple senses, such as touch, scent, and eyesight, can create a memorable and immersive brand experience.
- Food-inspired Beauty Products
- Combining food and beauty elements can attract consumers with a sweet tooth and offer a unique and enticing product.
Who This Affects Most
- Beauty and Personal Care
- The beauty and personal care industry can explore innovative packaging designs and multi-sensory products to enhance consumer engagement and satisfaction.
- Skincare
- Skincare brands can experiment with food-inspired products and creative packaging designs to stand out in the market and attract consumers.
- Confectionery
- Confectionery companies can partner with beauty brands to create unique and enticing products that cater to consumers' love for both food and beauty.
