Lost + Found, a Toronto retailer and social hub dedicated to supporting mental wellness, recently launched its online commerce platform in time for the holidays. Consumers can shop the brand's supportive selection of journals, books, cards, essential oils, mindfulness products, personal care items, meditation accessories, home comfort essentials, loungewear, and more.
The founders of Lost + Found, four businesswomen, understand that "during the holidays, feelings of pain, hardship, loss, and general upset can be amplified." Therefore, to combat this and support their mission of supporting mental wellbeing, Lost + Found will donate 10 percent of all Black Friday sales (in-store and online) to CAMH Foundation's 'Gifts of Light' initiative. This program works to help those struggling with mental health to improve their confidence and health through personal care and self-expression.