Ideas
Explore the world's #1 largest database of ideas and innovations, with 465,368 inspiring examples.
Trend Reports
Discover why 1,257 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 316,768 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,257 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 316,768 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,207 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 465,368 cutting edge ideas.

Sports Lifestyle Pictorials

The Nike Sportswear Follows Athletes in the 'Look of Sport'

— January 29, 2011 — Lifestyle
'Look of Sport' is the latest Nike Sportswear documentary project. The main premise of the project is to capture the lives of individuals who have integrated sport as a way of life. It is set to be a three part series taking place in Shanghai, Rio de Janeiro and Los Angeles.

The Shanghai edition, photographed by Tang Ting, follows eight young athletes through their routines and adaptations sports in their lives. In the 'Look of Sport: Shanghai,' it's found that the athletic dreams and aspirations of youth are shared among all participants.
Trend Themes
1. Sports Lifestyle Integration - Nike's 'Look of Sport' documentary project captures how young athletes incorporate sports in their daily lives, creating opportunities for disruptive innovation in sports technology and wearable devices.
2. Athlete-centric Marketing - Nike Sportswear follows the daily routines of young Chinese athletes, which can shape industry trends towards personalized marketing for athletes, creating disruptive innovations in fitness and nutrition services.
3. Global Sports Engagement - The Nike Sportswear Follows Athletes in the 'Look of Sport' engages with athletes across Shanghai, Rio de Janeiro, and Los Angeles to create opportunities for global disruptive innovations in sports tourism and event planning.
Industry Implications
1. Sportswear - Nike Sportswear's 'Look of Sport' documentary project can drive industry trends towards athletic apparel featuring innovative technology and materials, creating opportunities for disruptive innovation in fashion and textiles.
2. Sports Technology - The 'Look of Sport' documentary project by Nike Sportswear can inspire disruptive innovations in sports technology and wearable devices with features that cater to the needs of athletes and fitness enthusiasts.
3. Sports Marketing - Nike's 'Look of Sport' documentary project creates opportunities for disruptive innovations in personalized marketing for athletes towards fitness and nutrition services that cater to individual athlete needs.
1.4
Score
Popularity
Activity
Freshness