Longtake is the name of a new and sustainable clean beauty brand from Amorepacific and it makes the most of upcycled oakwood to create its captivating woody scents. Sensual fragrance is essential to the new lifestyle brand and it evokes memories of the forest with reprocessed sawdust from old wood used in the woodworking shop. Other plant-derived ingredients are used in the clean, sustainable products, such as cypress leaf, black bean, and rose flower extract.
Longtake is launching with the Sandalwood Intensive Line to provide deep and rich nourishment to extremely damaged hair. With a shampoo, a treatment and a hair oil, the Sandalwood Intensive Line helps to reduce breakage and create softness without leaving hair feeling heavy or greasy.
What's Driving This Trend
- Upcycling in Beauty
- Opportunity for brands to differentiate themselves by incorporating upcycled materials into beauty products.
- Sustainable Fragrance
- Innovative fragrance technology to create captivating scents using sustainable ingredients.
- Haircare for Damaged Hair
- Provision of innovative haircare products that reduce breakage of damaged hair and create softness without weighing hair down.
Who This Affects Most
- Beauty Industry
- Incorporating upcycled materials and sustainable ingredients in beauty products can bring innovation in the beauty industry.
- Fragrance Industry
- Focusing on innovative technology to create captivating scents using sustainable ingredients can provide disruption opportunities for fragrance industry players.
- Haircare Industry
- Providing innovative haircare products that reduce breakage of damaged hair and create softness without weighing hair down can create an edge in the haircare industry for brands.
