RAINS is an apparel brand that specializes in making clothing that is both fashionable and functional -- an idea that it extends to its Fall/Winter line of long raincoats.
The collection was created with layering in mind, with the waterproof jackets made large in order to allow it's wearers to dress appropriately for different temperatures. Though the long raincoats are made for comfort, RAINS doesn't skip out on style. The pieces boast quality well-structured fabric and a minimalist one-colored design that makes the rain apparel a suitable addition to any outfit.
The Fall/Winter collection includes rain-ready backpacks and bags along with its coats, allowing its consumers a variety of options in keeping their valuables safe in even the most unfavorable conditions. The company takes measures to ensure that its products are environmentally responsible as well, maintaining all European chemical standards and carrying the EcoTex 100 certificate.
Why This Trend Is Growing
- Layer-friendly Rainwear
- Opportunity for innovation: Develop customizable long raincoats with detachable layers to adapt to changing weather conditions.
- Fashionable Functionality
- Opportunity for innovation: Create rain-ready accessories that combine style and practicality, such as waterproof bags with trendy designs.
- Eco-friendly Rainwear
- Opportunity for innovation: Design long raincoats using sustainable materials and manufacturing processes to appeal to environmentally conscious consumers.
Industries Being Reshaped
- Fashion Industry
- Opportunity for innovation: Collaborate with fashion designers to create stylish rainwear collections that incorporate functionality.
- Outdoor Gear Industry
- Opportunity for innovation: Develop high-performance long raincoats with advanced waterproofing technologies for outdoor enthusiasts.
- Sustainable Fashion Industry
- Opportunity for innovation: Partner with eco-friendly brands to produce long raincoats that are made from recycled materials and are fully biodegradable.
