London Gallery Somerset House has commissioned Turner Prize finalists Ben Langlands and Nikki Bell to create an online 3D interactive version of the gallery. Users will be able to create their own personalized avatar and explore the gallery, including its courtyard, whilst meeting and communicating with other avatars. The doors to the virtual gallery open on September 6th. Picture courtesy of Dan Taylor.
Implications - As the world's social existence becomes increasingly digitized, people of all nationalities are finding less of a need for physical interaction and are satisfied with virtual representations of the real. Corporations can employ this emergent pattern into business operations by making all internal and external communications digitally, saving much time and resources.
What's Driving This Trend
- Virtual Reality Galleries
- Creating virtual reality galleries can allow people to experience art and culture from anywhere in the world, disrupting the traditional physical gallery experience.
- Avatar-enabled Socialization
- Allowing people to create and interact with personalized avatars can disrupt traditional forms of socialization by providing a digital alternative.
- Digital Communication
- As people become increasingly comfortable with digital interactions, businesses can disrupt traditional communication methods by shifting to digital platforms.
Who This Affects Most
- Art & Culture
- Virtual reality galleries disrupt the traditional physical art gallery experience, allowing people to experience culture from anywhere.
- Social Media
- Avatar-enabled socialization provides a new form of social media, disrupting traditional forms of communication and socialization.
- Technology
- As businesses shift to digital communication, there are opportunities for technology companies to provide innovative communication platforms and tools.
