Patrick Cocksedge is one of the seven whose work is being showcased at the London Design Festival 2013. The festival takes place every year with different themes. This year's theme is the 'Seven Designer in the Seven Dials,' which showcases seven designer installations in the seven dials area of Covent Garden.
Cocksendge's installation is of a number that is meant for the audience to phone. The installation interacts with them instantaneously through the phone call. The operator greets the callers and promises them a smile. The callers get instructed to text 'Smile' to the number that simultaneously gets lighted up from the numbers installed above. Once the number is texted, the artwork lights up into a smiley face. The installation is an extremely cute and happy addition to the city streets.