Anti-Valentine Brooches

This Heart Lollipop Brooch Makes a Bold Statement

This heart-shaped lollipop brooch by Etsy store Modern Girl Blitz is perfect for those who have renounced Valentine's Day.

Modern Girl Blitz is a store dedicated to making "lady empowering quirky art and accessories," and this brooch definitely falls within that category. With a biting phrase emblazoned across the front ("eat me"), this brooch takes something traditionally sweet (hearts, lollipops) and transforms them into something filled with attitude. Reclaiming traditional symbols for your own use is definitely "empowering."

Of course, the brooch is also cute enough to wear for everyday use, not just Valentine's Day. Just try not to be too surprised if people choose to stay out of your way when you've got it on.

Empowering Accessories
Creating accessories that promote empowerment and challenge traditional symbols.
Quirky Art
Designing unique and unconventional art that stands out from the crowd.
Anti-valentine's Day
Catering to the growing market of people who reject traditional Valentine's Day sentiments.

Industries Being Reshaped

Fashion Accessories
Opportunity for fashion accessory brands to create empowering and unconventional designs.
Art and Design
Market for quirky and unconventional art that challenges traditional norms.
Holiday Merchandise
Targeting the anti-Valentine's Day market with unique and alternative holiday-themed products.
SCORE
3.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 58%
Activity 40%
Freshness 8%