Mexico-based photographer Cuauhtemoc Suarez teamed up with tequila brand LOLA Mezcal to shoot this gorgeous editorial starring Xenia Ortiz. The shoot was styled by Cinthya Clo, while Ortiz's makeup came courtesy of Ixchel Paz.
The company prides itself on being 100% organic, with all of its tequila made by hand in small batches. The shift from mass factory production to farm-grown, hand-produced methods ensures an authentic Mexican flavor.
The editorial sees Ortiz spending a quiet afternoon in bed, surrounded by books and armed with a bottle of LOLA Mezcal. When she's not poring through the pages of her favorite novel, Ortiz is watering her bedroom plants and appreciating the scent of a rose bouquet. It appears that everything's coming up roses for the beautiful model!
Key Themes Behind This Trend
- Organic Alcohol
- The trend of organic alcohol production can be harnessed by alcohol brands to appeal to environmentally conscious consumers.
- Sensual Advertising
- The trend of sensual advertising can be harnessed by brands to evoke emotions and connect with consumers on a deeper level.
- Handmade Production
- The trend of handmade production can be harnessed by brands to appeal to consumers who value authenticity and craftsmanship.
Where This Applies
- Alcohol
- Alcohol brands can capitalize on the trend of organic alcohol production to differentiate themselves from competitors and appeal to environmentally conscious consumers.
- Fashion
- Fashion brands can leverage the trend of sensual advertising to create campaigns that focus on emotions and connections between the brand and the consumer.
- Home Decor
- Home decor brands can harness the trend of handmade production to create unique, authentic pieces that appeal to consumers who value craftsmanship and quality.
