American whiskey brand Log Still Distillery has announced the launch of an all-new Tennessee whiskey product line called 'Rattle & Snap.' According to the company, the name for the new line comes from an old-school Southern game of chance.
The new line will launch with two new expressions: 'Rattle & Snap 4-Year Tennessee Select Straight Whiskey' and 'Rattle & Snap 8-Year Tennessee Select Straight Whiskey.' Both products will be available at retailers in Tennessee, Indiana, Kentucky, and Mississippi.
“Our distillery was built on historic distillery grounds. It was risky to go into this business back then. As our own distillery continues to grow, we draw inspiration from those previous distillers, the original risk-takers, every day. And we’re happy to introduce this Tennessee whiskey (with Kentucky flair) to risk-takers everywhere," said Wally Dant, Log Still Distillery founder.
Image Credit: Log Still Distillery
What's Driving This Trend
- Artisanal Tennessee Whiskeys
- The demand for artisanal craft Tennessee whiskeys continues to grow as consumers seek unique and high-quality products.
- Local and Regional Distilleries
- Local and regional distilleries are gaining popularity as consumers are increasingly interested in unique regional flavors and experiences.
- Small Batch Production
- Small batch production is a growing trend in the spirits industry, allowing for greater control over the quality and uniqueness of products.
Who This Affects Most
- Craft Distilleries
- Small, craft distilleries have an opportunity to capitalize on the growing demand for unique, high-quality Tennessee whiskeys.
- Tourism
- Distillery tourism can provide a unique and immersive experience for consumers interested in the history and production of Tennessee whiskey.
- Retail
- Retailers can offer consumers a curated selection of artisanal craft Tennessee whiskeys to meet the growing demand for high-quality, unique products.
