Model and musician Charlotte Kemp Muhl is the L'Officiel Russia February 2010 issue cover girl. The Atlanta-born beauty shows off pin-up style nude corset bodysuits accented with sheer tights, long flowing skirts and strappy stilettos. Charlotte, who is dating Sean Lennon, has been featured in campaigns for Tommy Hilfiger, Dolce & Gabbana and Maybelline and has graced the covers of several high fashion magazines.
Implications - The fact that a wide variety of behavior is condemned within society certainly does not translate into consumers wanting to obey rules and obligations. Products that can evoke a feeling of rebellious thrill are thus strongly attractive. Consumers can access almost any product they want to today and companies should focus more on the experience they provide their clients.