Gimbal launched a new app that will allow consumers to have more ability to determine who can access their location data. The app is titled 'LocationChoices,' and it empowers users to disallow third-party organizations that attempt to access location data for advertising purposes. The LocationChoices app is currently available for both Android and iOS users.
Gimbal's location data control app is part of a concerted effort to launch a comprehensive set of best practices surrounding data-mining. The app could be popular among privacy-conscious individuals who do not want their data to be used for advertising purposes. Additionally consumers ay connect with Gimbal's efforts to create a system that works to protect consumers from intrusive data-mining practices.
Image Credit: Gimbal