Inspired largely by the Bauhaus Movement, the Local Firm Autumn 2010 Collection combines an element of subtlety and sophistication to produce its signature look.
This line also takes from architectural design employing the use of geometric details and the manipulation of lines to produce that feel. The Local Firm Autumn 2010 Collection also wanted to add an element of street in its clothing as is evident with the presence of trench coats and leather.
Implications - Elegance and sophistication are becoming increasingly important themes for consumers in recent years. It is a great business venture as well as a beneficial move for companies to provide customers with long-lasting, quality products, rather than entertaining disposable items that will not stand the test of time. Quality is a more integral part of a consumer's shopping process than quantity, particularly in times of an economic crisis.