Laidback Loafer Sneakers

The Vans x 2nd Magazine Sneaker is Made with Horween Leather

The Vans x 2nd Magazine Loafer Sneaker has been unveiled as the latest collaboration between the two brands that will offer wearers with a style that's decidedly chic yet comfortable.

The shoe is crafted with black cordovan leather from the Chicago-based leather tannery Horween, which promises to deliver an exceptional shine for wearers to appreciate. The lower exterior section of the shoe is characterized by its signature Vans rubber sole that will add enhanced durability and comfort, while also helping to add visual distinction between the areas on the footwear style.

The Vans x 2nd Magazine Loafer Sneaker is only available via the 2nd Magazine website through the end of January at a cost of ¥100,000 JPY. Each pair will be made-to-order with shipments starting in April 2020.

Image Credit: 2nd Magazine

Comfortable-chic Footwear
Opportunity to innovate comfortable shoe designs for fashion-conscious consumers.
Luxury Sneakers
Potential to disrupt high-end sneaker market with upscale materials and unique collaborations.
Custom-made Shoes
Chance to capitalize on demand for personalized and one-of-a-kind footwear options.

Where This Applies

Fashion
Expand current footwear lines with comfortable yet stylish designs using upscale materials.
Luxury Goods
Innovate high-end sneakers with unique collaborations and handmade, premium materials.
Online Retail
Create personalized shoe-shopping experiences with made-to-order options and customization tools.
SCORE
3.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 73%
Activity 29%
Freshness 9%