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Overloaded Ice Cream Bars

Blue Bunny's Load'd Bars are Rich with Texture Inside and Out

— June 4, 2021 — Lifestyle
After introducing Load'd Sundae Cups and Load'd Cones, Blue Bunny is treating ice cream lovers to another texture-rich treat with its new Load'd Bars. These bars are said to have "two times the mix-ins" as usual and they include pieces and swirls with every bite.

Fans of chocolate won't be disappointed with the Super Fudge Brownie flavor, which shares a chocolate frozen dairy dessert with chocolate fudge swirls, brownies and fudge sauce dipped in milk chocolate-flavored coating and chocolate cookie crunch. There are also four other varieties, including Salted Caramel, Strawberry Shortcake, Cookie Dough and the classic Bunny Tracks with swirls of caramel, peanuts and chocolate-flavored peanut butter bunnies. These extra indulgent bars are rippled with texture on the outside yet this only hints at the many ingredients inside.
Trend Themes
1. Indulgent Treats - Innovative ice cream brands can explore new textures and flavor combinations to cater to consumers seeking indulgent treats.
2. Texture-rich Products - By incorporating more mix-ins and swirls, brands can create texture-rich products that offer a more satisfying eating experience.
3. Premiumization - By using high-quality ingredients and unique flavor combinations, ice cream brands can tap into the growing trend of premiumization in the food industry.
Industry Implications
1. Ice Cream Industry - Ice cream companies can develop new product lines that cater to consumers who crave texture-rich and indulgent treats.
2. Food and Beverage Industry - The food and beverage industry can leverage the trend of premiumization to offer consumers unique and high-quality products in the dessert category.
3. Snack Industry - Snack brands can develop ice cream bars that cater to consumers seeking a more indulgent snack experience.
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