LMC's Spring/Summer Lookbook Features Casual Oversized Styles
Riley von Niessen — April 27, 2017 — Fashion
References: liful.co.kr & hypebae
LMC, a streetwear brand that's based out of Korea, recently updated its offerings with its new Spring/Summer 2017 collection.
To promote the pieces that comprise the collection, LMC launched a lookbook that features a trio of models, and the shots are captured in urban areas around Korea to pay homage to LMC's roots. Although male muses are featured in some of the shots, the vast majority of them focus on a single female model. By spotlighting her, LMC shows the versatility of its clothing, as it makes it clear that it's meant to be worn by everyone.
The collection includes a number of graphic tees, baseball caps, bucket hats, hoodies, sweat pants, jackets, jerseys, and orange camouflage shirts.
To promote the pieces that comprise the collection, LMC launched a lookbook that features a trio of models, and the shots are captured in urban areas around Korea to pay homage to LMC's roots. Although male muses are featured in some of the shots, the vast majority of them focus on a single female model. By spotlighting her, LMC shows the versatility of its clothing, as it makes it clear that it's meant to be worn by everyone.
The collection includes a number of graphic tees, baseball caps, bucket hats, hoodies, sweat pants, jackets, jerseys, and orange camouflage shirts.
Trend Themes
1. Gender-inclusive Fashion - LMC's lookbook features a single female model, showcasing the brand's clothing as versatile and suitable for everyone, indicating a trend towards gender-inclusive fashion.
2. Streetwear Revival - LMC's Spring/Summer collection highlights urban areas in Korea, suggesting a resurgence in the popularity of streetwear fashion.
3. Bold Graphic Prints - LMC's collection includes graphic tees and orange camouflage shirts, indicating a trend towards bold and attention-grabbing prints in fashion.
Industry Implications
1. Fashion - LMC's lookbook and collection updates showcase potential opportunities for fashion brands looking to embrace gender-inclusive clothing and streetwear styles.
2. Photography - LMC's lookbook concept of capturing shots in urban areas around Korea presents opportunities for photographers and artists to explore this style and location aesthetic.
3. Apparel Retail - LMC's Spring/Summer collection highlights the popularity of bold graphic prints, offering opportunities for apparel retailers to stock and cater to customers seeking these fashion trends.
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