LMC, a streetwear brand that's based out of Korea, recently updated its offerings with its new Spring/Summer 2017 collection.
To promote the pieces that comprise the collection, LMC launched a lookbook that features a trio of models, and the shots are captured in urban areas around Korea to pay homage to LMC's roots. Although male muses are featured in some of the shots, the vast majority of them focus on a single female model. By spotlighting her, LMC shows the versatility of its clothing, as it makes it clear that it's meant to be worn by everyone.
The collection includes a number of graphic tees, baseball caps, bucket hats, hoodies, sweat pants, jackets, jerseys, and orange camouflage shirts.