Iittala and Byredo's LJUS Collection Explores Light and Scent
The Iittala x Byredo LJUS limited edition collection brings together Finnish glassmaking heritage and Byredo’s sensorial design approach through a series of handcrafted glass objects. Produced at Iittala’s historic glass factory in Finland, the pieces highlight traditional techniques where artisans shape molten glass using breath and heat. The collaboration draws inspiration from the changing qualities of Nordic light, referencing everything from the brightness of the midnight sun to the softer glow of winter evenings.
The objects are designed to work alongside Byredo candles and incense, transforming the glass vessels into elements of everyday ritual centered around light and atmosphere. Each piece features subtle variations that reflect the handmade process and the living nature of glass as a material. The collection will debut conceptually at MATTER and SHAPE in Paris before launching globally in October 2026 through Byredo and select Iittala stores.
Image Credit: Ittala, Byredo
The objects are designed to work alongside Byredo candles and incense, transforming the glass vessels into elements of everyday ritual centered around light and atmosphere. Each piece features subtle variations that reflect the handmade process and the living nature of glass as a material. The collection will debut conceptually at MATTER and SHAPE in Paris before launching globally in October 2026 through Byredo and select Iittala stores.
Image Credit: Ittala, Byredo
Trend Themes
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Heritage Craft-tech Fusion — Combining traditional glassmaking techniques with modern design sensibilities opens space for hybrid production methods that preserve artisanal value while scaling bespoke output.
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Sensorial Home Rituals — A shift toward integrated light-and-scent objects reflects growing consumer demand for multisensory domestic experiences that prioritize atmosphere and wellbeing.
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Limited-edition Collaborative Drops — Limited-run partnerships between heritage manufacturers and contemporary lifestyle brands are creating scarcity-driven product narratives that elevate collectible desirability.
Industry Implications
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Home Fragrance — Byredo’s pairing of candles and glass vessels indicates opportunities for fragrance companies to embed scent systems into design-led hardware and recurring consumables models.
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Luxury Glassware — Handcrafted variations and provenance from historic factories suggest demand for authenticated, premium glass objects that emphasize material story and traceability.
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Experience Retail — Debuting concept collaborations at design fairs points to immersive retail formats where narrative-driven installations and rituals become primary drivers of purchase intent.
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