David's Bridal is introducing The Little White Dress Boutique as the newest collection from the exclusive DB Studio brand and it was created in "response to the evolving landscape of wedding events and the modern bride." Full of casual, ready-to-wear styles, the collection is tailored to not only "minimonies" and backyard weddings but also bachelorette parties, bridal showers and rehearsal dinners. Nancy Viall, Chief Merchandising Officer at David's Bridal, says: "We are seeing many brides opt for smaller, more intimate and casual weddings. The intricate details and versatility of this collection are as unique as each one of our brides."
Since the start of the pandemic, the way people celebrate special occasions has changed dramatically and brands within the wedding industry are responding accordingly by introducing new venues, packages and products to suit more low-key events.