Beginning as a personal project for his son, Ivan Rivera's Atlanta-based 'Little Giants Giant Shorties' has since become a well-established streetwear brand for babies. Rather than featuring typical images of cartoons, characters and bright colors, Little Giants Giant Shorties pays homage to youth cultures of the past and present, while fusing contemporary brands and aesthetics.
Much of the brand's collection takes well established brand logos and names, and adds a kid-friendly twist or pun to differentiate itself. 'Supreme' is transformed to 'Supreemie,' but is designed in Supreme's iconic white and red graphic. Apart from shirts and onesies, the innovative webstore also offers branded accessories like bottles and pacifiers.
Dressing children in the latest fashion has gained popularity in recent years, with many celebrities decking out their kids in high-end brands. Little Giants Giant Shorties continues this movement, but is aimed at everyday consumers who want to join in.