Affordable beauty brand ColourPop recently added to its selection with the launch of its 'SuperNova Liquid Shadows,' which are ideal for consumers who are looking for an easy way to add a little glam to their look.
The shadows come in five pigmented shades that have an opaque finish to them: 'Dragon,' 'Walk of Fame,' 'Firecracker,' 'Moonlit,' and 'Hard to Empress.' These shades range from deep hues of plum and burgundy, to eye-catching bronze and gold. As the shadows are so pigmented, consumers can choose to use them all over their lids, as a base for a smokier look, or even as a shimmering eyeliner.
As each liquid shadow runs for just $7 USD, consumers can pick up various shades for an affordable price.
Why This Trend Is Growing
- Affordable Liquid Eye Shadow
- Opportunity for beauty brands to develop more affordable, easy-to-use liquid eyeshadows for consumers seeking a quick and affordable way to add glam to their makeup looks
- Bold Metallic Finish
- Opportunity for makeup brands to experiment with different color pigments and finishes to create bold metallic eyeshadows, expanding options for consumers looking for unique statement pieces
- Multi-use Beauty Products
- Opportunity for beauty brands to create multi-use liquid eyeshadows that can be used not only as eye makeup, but also as a highlighter or even a lip topper, creating more value and versatility for consumers
Industries Being Reshaped
- Beauty and Cosmetics
- Beauty brands can capitalize on the trend towards affordable and versatile liquid eyeshadows by developing new products or expanding their current offerings
- Fashion and Accessories
- Fashion brands can partner with makeup brands to develop eyeshadows that complement their clothing lines, or even release their own makeup lines with unique color stories
- E-commerce and Online Retail
- With the rise of affordable and versatile makeup options, there is an opportunity for online retailers to create curated collections or subscription boxes that feature these products and appeal to makeup enthusiasts
