Lipsticks never look the same way on your pucker as they do in their tube. For a true-to-life view of any lipstick shade, visit BeautySwatch. Australia-based BeautySwatch is a blog that reveals the true color of lipsticks by showing them on the lips of real people.
Lipstick fans upload photos on BeautySwatch of themselves in any lipstick shade and lipstick brand. Readers can also include product info and their own rating of how the lipstick shade looks on their own lips. The result is a “colour swatch library with high quality images,” says founder Akisa.
Why This Trend Is Growing
- User-generated Beauty Content
- There is an opportunity to create a platform that allows users to share photos and reviews of beauty products to help others make more informed purchases.
- Realistic Beauty Product Visualizations
- The use of real people and real photos to showcase beauty products could be expanded to other visualizations such as Augmented Reality (AR) or Virtual Reality (VR) to give customers a more accurate representation of how products will look on them.
- Authenticity in Beauty Advertising
- Beauty brands have the opportunity to move away from staged, overly photoshopped ads and embrace authentic, real-life visuals that show products in a more realistic light.
Industries Being Reshaped
- Beauty
- Beauty companies can expand the concept of color swatch libraries to showcase other products such as eyeshadows, foundations, and blushes, allowing customers to see more realistic representations of how the products will look on them.
- E-commerce
- Online retailers can integrate user-generated photos and reviews into their product pages, giving customers a better idea of how products look in real-life situations and increasing customer confidence and sales.
- Marketing and Advertising
- Agencies can help beauty brands pivot towards more authentic, user-generated content as a way to build brand trust and connect with customers on a deeper level.
