What do girls love more than sparkling Austrian crystals and Swiss chocolate? A dress that combines both! This ultra-festive Lindt Chocolate's Lindor Balls and Swarovski crystal coated dress was spotted on famous violinist, Linzi Stoppard.
Never have Lindt balls looked so appealing on a dress!
You have to wonder though if the creamy spheres of Swiss chocolate would melt if she sat down... and even if they didn't, how uncomfortable would it be to sit on near-golf ball sized candies?
Either way, it's smart marketing on behalf of Lindt. The beautiful, young violinist was snapped indulging in the chocolates in several publicity photos circling the net.
What's Driving This Trend
- Chocolate and Fashion
- There is an opportunity for companies to collaborate in creating clothing items using chocolates as a unique feature, as seen in the Lindt Chocolate's Lindor Balls and Swarovski crystal-coated dress.
- Branded Products
- Companies, such as Lindt, can expand their brand by partnering with companies in the fashion industry to create unique products that attract new customers.
- Confectionery Art
- Confectioners and designers can collaborate to create edible art, like the Lindt balls and crystals brought together in the dress, to offer a multi-sensory experience for their clients.
Who This Affects Most
- Fashion Industry
- Fashion companies can partner with other industries, like the confectionery industry, to create unique products that appeal to a wider audience.
- Confectionery Industry
- Companies in the confectionery industry can explore new markets and increase their revenue streams by collaborating with companies in the fashion industry.
- Marketing Industry
- The marketing industry can use unique collaborations, like the Lindt balls and crystals dress, to help brands increase their visibility and reach new customers.
