Logitech's 'Defy Logic' campaign is a new ad that will air at Super Bowl 2021 this weekend. The tech brand's latest campaign features a star-studded cast led by rapper Lil Nas X with appearances from environmentalist Leah Thomas, makeup artist Kimberley Margarita, entrepreneur Dr. Roshawnna Novellus, digital artists Zach Lieberman + MolMol Kuo, Streamer Meg Kaylee, environmentalists Amy and Ella Meek and educator Melz Owusu. The ad also spotlights musician Yvette Young, artists Noemi Schipfer + Takami Nakamoto and illustrator Mercedes Bazan.
Sending a message that "to create the future, you must defy the logic of the past," Logitech's Defy Logic campaign will be promoted with #DefyLogic on social media channels.
The campaign showcases how each of its cast members -- from designers and artists to musicians and educators -- brings change to life with the help of Logitech's interactive tech.