Hip-Hop-Inspired Confections

Like Fat Kid Love Cake by Beccy McCray Highlights Significant Tracks

The Like Fat Kid Love Cake series revolves around the art of a well-phrased cake. But instead of well-wishes written in sweet icing, it boasts names of some of the most significant hip-hop tracks of the 1980s and '90s. Labelled as 'baketivism posters,' by the artist, the series combines two of her favorite things.

Baked and iced by London-based Beccy McCray, the Like Fat Kid Love Cake series was named after Fifty Cents line, "I love you like fat kid love cake." Arguing that "hip-hop has been one of the biggest radicalisation tools of all-time," she further states that "eating is one of the rap's most pervasive obsessions. Sometimes, food is used as a cultural signifier to describe the rags-to-riches journey, which might start with Tesco value donuts but end with Michel Roux Jr gateaux." Hence the connection.

Hip-hop-inspired Confections
Blend hip-hop culture with confectionary creations to create unique and nostalgic desserts.

Industries Being Reshaped

Bakery
Incorporate hip-hop themes and iconic tracks into bakery products to attract a new demographic of customers.
Art and Design
Explore the art of cake decorating as a medium for expressing cultural themes and social messages inspired by different music genres.
Food and Beverage
Leverage the association between food and music to create innovative products and experiences that appeal to a music-loving audience.
SCORE
4.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 43%
Activity 75%
Freshness 8%

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