LightCat Helps Businesses Analyze Customer Feedback
Grace Mahas — September 12, 2019 — Business
References: lightcat.io & betalist
Many businesses are in need of authentic and accurate customer feedback to properly meet consumer demands, and now the LightCat platform, a new integrated tool, can help them receive this vital information in a user-friendly way.
The platform features "fun" micro pools that are embedded into a business' product. The pool collects all responses in addition to the respondent's actions. This allows organizations to analyze the respondent's behavior in relation to their attitude to better understand their customers. The captured data ranges from the days the respondent was active on the site to the device they used to browse -- the platform even tracks what city they were located in while browsing.
LightCat provides users with a plethora of curated polls that allows businesses to harness consumer insights to develop highly-responsive products.
The platform features "fun" micro pools that are embedded into a business' product. The pool collects all responses in addition to the respondent's actions. This allows organizations to analyze the respondent's behavior in relation to their attitude to better understand their customers. The captured data ranges from the days the respondent was active on the site to the device they used to browse -- the platform even tracks what city they were located in while browsing.
LightCat provides users with a plethora of curated polls that allows businesses to harness consumer insights to develop highly-responsive products.
Trend Themes
1. Integrated Customer Feedback - Opportunity to integrate customer feedback tools into existing business processes for better understanding and meeting consumer demands.
2. Authentic and Accurate Feedback - Opportunity to leverage tools like LightCat for collecting genuine and precise customer feedback to inform decision-making and product development.
3. Behavioral Analysis - Opportunity to analyze customer behavior and attitudes by tracking actions, browsing devices, and locations, enabling businesses to gain deeper insights into their target market.
Industry Implications
1. Market Research - Disruptive innovation opportunity for market research companies to develop advanced customer feedback tools that provide authentic insights for businesses.
2. Product Development - Opportunity for product development teams to utilize integrated customer feedback tools like LightCat to gather real-time insights and create responsive products.
3. Customer Experience Management - Opportunity for businesses in customer experience management to incorporate integrated feedback tools for comprehensive analysis and optimization of customer interactions.
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