Many businesses are in need of authentic and accurate customer feedback to properly meet consumer demands, and now the LightCat platform, a new integrated tool, can help them receive this vital information in a user-friendly way.
The platform features "fun" micro pools that are embedded into a business' product. The pool collects all responses in addition to the respondent's actions. This allows organizations to analyze the respondent's behavior in relation to their attitude to better understand their customers. The captured data ranges from the days the respondent was active on the site to the device they used to browse -- the platform even tracks what city they were located in while browsing.
LightCat provides users with a plethora of curated polls that allows businesses to harness consumer insights to develop highly-responsive products.