Urban Decay quickly grew in popularity following the success of its Naked Palette, however, the brand has recently expanded upon its eye shadow offerings with the release of a sunset-inspired collection entitled the "Lightbeam Eyeshadow Palette."
This eye shadow palette has been described as “sunset vibes for your eyes” and boats five unique shades which help elevate one's makeup looks. The offering includes shimmering metallic hues alongside subtle nude colors, offering a variety that should suit any aesthetic. The entire list of shades include Nude, Vibe, Paradox, Golden Hour and Influence.
This warm-toned palette differs from the brand's typical offerings, presenting consumers with something that can be effortlessly worn all year. The Lightbeam Eyeshadow Palette will be available online and in-store at Macy's.
Image Credit: Urban Decay via Instagram @urbandecaycosmetics
What Makes This Trend Stand Out
- Sunset-inspired Eyeshadow Collections
- Disruptive innovation opportunity: Creating eyeshadow collections with color palettes inspired by natural phenomena like sunsets.
- Expanded Eye Shadow Offerings
- Disruptive innovation opportunity: Expanding makeup brands' eye shadow offerings beyond their signature palettes to cater to a wider range of aesthetics.
- Warm-toned Makeup Palettes
- Disruptive innovation opportunity: Developing warm-toned makeup palettes that can be worn all year round, breaking the traditional seasonal makeup trends.
Sectors Adopting This
- Cosmetics Industry
- Disruptive innovation opportunity: Creating and marketing makeup products that align with emerging makeup trends, such as sunset-inspired eyeshadow palettes.
- Retail Industry
- Disruptive innovation opportunity: Collaborating with makeup brands to exclusively launch and sell their new products, such as the Lightbeam Eyeshadow Palette, both online and in-store.
- Fashion Industry
- Disruptive innovation opportunity: Incorporating warm-toned makeup palettes, like the Lightbeam Eyeshadow Palette, into fashion runway looks to create a cohesive aesthetic and enhance overall brand image.
