The floor line marking tape in hospitals that direct visitors to different sectors of the building has been adopted in various ways in different settings to better guide guests in unfamiliar territories; the light transmissive carpets could be the next step in such an enterprise. It essentially boasts embedded LEDs that form words, arrows and more to help with direction.
Conceived by Philips in collaboration with flooring company Desso, the light transmissive carpets could easily be more than just signage. It could also signal yet another space for advertisements. Ad agencies have been very creative with stairs, after all. Although the product is still in development, it is said to be launched in Europe, Middle East and Africa sometime next year.
Why This Trend Is Growing
- Light-transmissive Carpets
- The creation of light-transmissive carpets presents an opportunity for disruptive innovation in the flooring industry, as it can be utilized for signage and advertising purposes.
- Led-embedded Signage
- The use of LED-embedded signage offers a disruptive innovation opportunity for the advertising industry, as it provides a unique and attention-grabbing way to display information in public spaces.
- Smart Building Navigation
- Smart building navigation technology presents a disruptive innovation opportunity for the real estate and property management industries, as it can improve the user experience and efficiency of navigating large buildings.
Industries Being Reshaped
- Flooring
- The development and incorporation of light-transmissive technology in flooring can open up a disruptive innovation opportunity for the flooring industry, by providing signage and advertising capabilities to a previously underutilized surface.
- Advertising
- The use of LED-embedded signage in public spaces presents a disruptive innovation opportunity for the advertising industry, by providing a new and attention-grabbing way to display information.
- Real Estate
- Smart building navigation technology presents a disruptive innovation opportunity for the real estate and property management industries, as it can improve the tenant experience while also potentially streamlining building operations.
