LIFESUX References Old School Los Angeles in Its SS18 Collection
References: lifesuxstore & highsnobiety
Italian streetwear label LIFESUX delivered its latest collection for Spring/Summer 2018 with a strong inspiration drawn from 90s downtown Los Angeles. The label taps back to the era of the 90s and titled its range the 'Drop 004' collection. The Drop 004 range is comprised of streetwear staples including t-shirts, a plethora of hoodies, half-zip sweaters, crewneck sweaters, bowling shirts, utility vests, work pants, truck shirts and shorts.
The highly expansive capsule stays true to the label's ethos of crafting informal garments for daily wear. At the very center of the label, the imprint draws inspiration from visual artwork, music and modern life. Some of the spotlight details of the Drop 004 range include the vibrant colors and captivating patterns.
The highly expansive capsule stays true to the label's ethos of crafting informal garments for daily wear. At the very center of the label, the imprint draws inspiration from visual artwork, music and modern life. Some of the spotlight details of the Drop 004 range include the vibrant colors and captivating patterns.
Trend Themes
1. Downtown La-inspired Fashion - Opportunity for brands to create apparel collections that draw inspiration from the vibrant 90s downtown Los Angeles aesthetic.
2. Streetwear Staples - Growing trend of incorporating streetwear staples in fashion collections, including t-shirts, hoodies, sweaters, and utility vests.
3. Influence of Visual Artwork and Music - Opportunity for fashion brands to draw inspiration from visual artwork, music, and modern life to create unique and captivating designs.
Industry Implications
1. Fashion - Opportunity for the fashion industry to tap into the nostalgia of 90s downtown Los Angeles and incorporate it into their designs.
2. Streetwear - Disruptive innovation opportunity to create streetwear collections that cater to consumers looking for informal garments and urban aesthetics.
3. Art and Music - Opportunity for artists and musicians to collaborate with fashion brands and infuse their creativity into clothing collections.
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