New Sport Lets You Bounce Balls Above the Water

 - Jul 28, 2007   Updated: Mar 31 2011
References: waboba & trendhunter
This latest inovation in beach gear is a must-have for active individuals. The bright orange Waboba ball is the size of a tennisball and is specially designed to float on, skip across, and bounce off of water. If the ball itself doesn't excite you, the company has even created a game to go along with it.

Implications - Today's active consumer takes a holistic approach to fitness, infusing every activity they engage in with an element of exercise. These same individuals are on a constant search for new ways to challenge their bodies, creating consumer demand for new sports and games that are fun, challenging and inventive, like the Waboba Ball.