Those looking to protect their new Google phones from bumps, falls, snow, and debris, might find what they're looking for in the LifeProof Pixel 3 NËXT cases.
Currently available from the LifeProof web store as well as its participating retailers, the cases come in two color variations: Black or Cactus Rose. Both variations feature transparent backings, which leave the sleek design of the smartphones themselves exposed, while also enabling consumers to place stickers or pictures behind to have on display if they choose.
The Black and Cactus Rose color options are meanwhile expressed on the rubberized sides, which make the smartphones easier to grip, while also helping to absorb any shock in the event that they are dropped. With this, the NËXT cases have been proven to protect the Pixel 3 from drops of up to 2 meters high. The rubberized sides also cover the speakers and charging port for further protection.
Image Credit: Leading Instagram <a target="_blank" rel="nofollow" href="https://www.instagram.com/lifeproof/">@lifeproof</a>
What's Driving This Trend
- Transparent Smartphone Cases
- Disruptive innovation opportunity: Develop transparent smartphone cases that offer enhanced protection and customization options.
- Rubberized Smartphone Cases
- Disruptive innovation opportunity: Create rubberized smartphone cases with improved grip and shock absorption capabilities.
- Customizable Phone Accessories
- Disruptive innovation opportunity: Design phone accessories that allow users to personalize their devices with stickers or pictures.
Who This Affects Most
- Consumer Electronics
- Disruptive innovation opportunity: Introduce innovative smartphone protection solutions that enhance user experience and device durability.
- E-commerce
- Disruptive innovation opportunity: Develop an online marketplace for customizable phone accessories to cater to consumers' personalization needs.
- Mobile Accessories
- Disruptive innovation opportunity: Create a new line of rubberized cases for various smartphone models to offer enhanced grip and protection.
